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"The best ever DAC Standards Booth" (Karen Bartleson)

Excerpted from The Standards Game:

"Again this year, Synopsys is sponsoring a standards booth at the Design Automation Conference. I bet you think I’m going to say it’s the best ever standards booth. It’s going to be great, for sure, with an impressive line-up of speakers (see below for details) and in-depth information about key industry standards. But I have to say, IMHO, that the best ever DAC standards booth had to have been our first one, back in 1999.

Synopsys has worked hard for more than two decades to bring improved interoperability and standards to the industry. In 1999, we took a very bold step and created a DAC booth dedicated solely to standards and interoperability. We surprised people by not branding it as Synopsys’ booth and by featuring standards that everyone could use (including our competitors). I can’t tell you how excited and scared I was! We played a game named “Interopardy” and sang a song called “My Flow’s in Jeopardy”. It was a blast, and the traffic through the booth far exceeded my expectations.

Read the rest of the story, plus photos at The Standards Game.

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