Looking at DAC booths on the show floor always reminds me of the year my perspective on trade show booths changed forever. It was at DAC 1991, held in San Francisco. Cadence waved a magic wand that year and produced a video that set a high-water mark for DAC booths that has never again been achieved, in my opinion. It only cost the company a rumored $250,000 to set this mark.
That year, EDA frameworks to get tools to play nice together were all the rage. Cadence was pushing its framework package, named Amadeus, which it had introduced in September, 1990. At DAC 1991, Cadence’s booth contained a giant (for the time) projection TV system running a video that absolutely blew me away. I stood in place and watched this video five times without moving. The video is a parody of the 1984 film Amadeus.
Many people, even those who've worked for Cadence, have never seen this video. That too blows me away. Seeing this video was a paradigm-shifting event for me—and it still is. It's place at DAC mirrors the place Apple's "1984" TV ad holds in consumer advertising, albeit on a much smaller stage. When it appeared at DAC in 1991, there was no World Wide Web and no video Internet, so perhaps it’s no surprise that the video didn’t go viral back then. In the ensuing 17 years, no one has come close to matching the scope of this video in my opinion, although companies like Denali certain leave their own unique stamp on DAC. So, assuming most of you out in the blogosphere have never seen this video, here it is:
If you can't see the embedded video window, you can go to the Viddler page here.
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