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Steve Leibson
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Dave, from what you say, I'd guess that the video was privately shown in 1990 in a DAC suite or hotel room and moved to the show floor in 1991, when I saw it.
Steve - I can't believe you still have this Cadence marketing masterpiece, and I am really delighted that you put it out there - well done. With all we hear about EDA these days its good to remember our roots. My first DAC was 1991 and I was one o...
Scott, I Googled Cadence Amadeus. Cadence introduced Amadeus in September 1990, which would have been after DAC that year. I still think the video is from 1991. It seems unlkely that the video would have appeared a year before introduction (1989).
I got the date from the box holding the VHS tape that I digitized when I posted the video to Viddler.
This is the best DAC video ever -- one of the best pieces of marketing I have ever seen! I still get goosebumps when I watch it.
I think I remember this being from 1989, though. Are you sure about the date?
I too found it on Viddler and uploaded it to the Cadence Video section of EDACafe.com. We have been hosting it for several months now. It has been seen over 250 times. Glad to see someone else is digging it.
+Graham
Ikea makes and sells a great DAC DVD bookshelf called BENNO-DAC. Glass doors with decades worth of DAC logos etched into them are also available at a very reasonable price. Some assembly required, of couse.
I just watched it 4 times. After nearly 20 years, this is still a compelling piece. The production quality is very impressive. Thanks for sharing this, Steve.
Looking at DAC booths on the show floor always reminds me of the year my perspective on trade show booths changed forever. It was at DAC 1991, held in San Francisco. Cadence waved a magic wand that year and produced a video that set a high-water m...
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Steve Leibson's Blog
1991: The Year DAC Changed Forever
Looking at DAC booths on the show floor always reminds me of the year my perspective on trade show booths changed forever. It was at DAC 1991, held in San Francisco. Cadence waved a magic wand that year and produced a video that set a high-water mark for DAC booths that has never again been achieved, in my opinion. It only cost the company a rumored $250,000 to set this mark.
That year, EDA frameworks to get tools to play nice together were all the rage. Cadence was pushing its framework packag… Continue
That year, EDA frameworks to get tools to play nice together were all the rage. Cadence was pushing its framework packag… Continue
Posted on July 13, 2009 at 11:00pm — 7 Comments
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